No corporate sponsors. No permits. No race fees. Just racing in its purest, most unadulterated form. UnsanctionedRacing.com, we gave runners an online toolkit to create and host their own races. The best part? If they got enough people to register, we'd sponsor their race by sending them race bibs, finish line tape, shoes and more.
As the designer for this project, I created a custom 'punk' type treatment with wheat paste for an authentic effect, directed photography and the layout. The print ads ran in Trail Runner Magazine and Running Times monthly for 2 years. An online campaign ran in tandem which helped runners around the country self-organize their own races.
Project Video
