In tandem while working on the Bolthouse Farms rebrand, we worked on the their new product's campaign 'Shake Downs.'
Baby Carrot ShakeDowns give you everything you get from junk food. The crunch. The flavor. Even a little left over to lick off your fingers. As an added bonus, you get to shake your carrots right out in the open. This campaign launched Baby Carrot ShakeDowns in three test markets. Look for them in your supermarket. Warning: they are addicting, but no worries, they're carrots!
Executions: Brand design, website, social media, :30 and :15 TV spots, POP
