The rebranding project with Bolthouse Farms was one of the biggest I've worked on. They had over 90 different products and wanted a fresh bold feel to help represent their new brand direction.
Our task was to rebrand Bolthouse Farms into a company that backed the Fresh revolution in the food industry. Here's how we recreated the brand look.
After weeks of concepting and comping new ideas for the client, we finally all backed the "unsung hero" direction and I was ecstatic because that meant I would get to continue working with amazing creatives directing food shoots, bottle renderings, website, and create the style guide. We ended up creating a huge assets pack for Bolthouse Farms's in-house design team. A library of rendered bottles, food photography, backgrounds, meticulously crafted headlines and a 100+ page style guide.
