The rebranding project with Bolthouse Farms was one of the biggest I've worked on. They had over 90 different products and wanted a fresh bold feel to help represent their new brand direction. 

Our task was to rebrand Bolthouse Farms into a company that backed the Fresh revolution in the food industry. Here's how we recreated the brand look. 

After weeks of concepting and comping new ideas for the client, we finally all backed the "unsung hero" direction and I was ecstatic because that meant I would get to continue working with amazing creatives directing food shoots, bottle renderings, website, and create the style guide. We ended up creating a huge assets pack for Bolthouse Farms's in-house design team. A library of rendered bottles, food photography, backgrounds, meticulously crafted headlines and a 100+ page style guide. 

 

Devialet is a French company at the forefront of audio technology, it’s game changing technologies constantly push the boundaries of what is possible or rather impossible in the high end audio industry.

The Spark App communicates with the Phantom Speaker. It allows you to configure, setup and control your household all in one app. 

Both UX/UI were considered with this redesign. The previous design was difficult to navigate and users ranked it poorly so we updated the interface as well as design.  New assets were created to help define the App such as icons, 3D renderings and a set of guidelines for developers to follow. The redesign will be rolled out in the next development phase. 

Introducing Toshiba's Encore tablet. For moments worth repeating. The Encore Tablet is Toshiba's top entertainment device. We wanted to feature the tablet's versatility with an endless stream of human interactions. Whether that's by reading your very awake daughter a nighttime story, impressing your father with the most cutting edge technology, or announcing the new addition to your family in a creative way. 

In addition to the :30s and :15s spots we created social media content for our Facebook followers. We developed Encore Fridays, a way to relive the best entertainment on the internet and Tech Battles for #TBT.

No corporate sponsors. No permits. No race fees. Just racing in its purest, most unadulterated form. UnsanctionedRacing.com, we gave runners an online toolkit to create and host their own races. The best part? If they got enough people to register, we'd sponsor their race by sending them race bibs, finish line tape, shoes and more.

As the designer for this project, I created a custom 'punk' type treatment with wheat paste for an authentic effect, directed photography and the layout. The print ads ran in Trail Runner Magazine and Running Times monthly for 2 years. An online campaign ran in tandem which helped runners around the country self-organize their own races. 

Project Video

Kira, an ancient word of Sanskrit origin, means "beam of light." Toshiba needed a beautiful minimal design to help sell their top of the line Kira laptop. 

The package design was inspired by this Sanskrit meaning and the premium feel of the KIRAbook. The beams of light stretch around the box. The KIRAbook has a hit of UV gloss and the logo has a hit of silver metallic.

In tandem while working on the Bolthouse Farms rebrand, we worked on the their new product's campaign 'Shake Downs.'

Baby Carrot ShakeDowns give you everything you get from junk food. The crunch. The flavor. Even a little left over to lick off your fingers. As an added bonus, you get to shake your carrots right out in the open. This campaign launched Baby Carrot ShakeDowns in three test markets. Look for them in your supermarket. Warning: they are addicting, but no worries, they're carrots!

Executions: Brand design, website, social media, :30 and :15 TV spots, POP

The guidelines were revised to accommodate the new and improved version of the Toshiba logo. The product photography was more angular and playful and the backgrounds now dark with a slight texture which allowed the red logo and product pop. As with any brand style guide there are many things to consider, here are a few pages from the guide covering the brand updates.

Our mission was to rebrand El Pollo Loco during a downturn in the market. The challenge was to make El Pollo Loco relevant and interesting without alienating the core Hispanic consumer. 

I was in charge of designing the Brand Look which would then be used by the team for all campaign, print and online media assets.

Executions: Brand Look/Guidelines, Design

I worked along side my Creative Director Anja Duering to create the style guide for Newegg along with conceptual packaging for their holiday season. 

Executions: Style guide, packaging, and design. 

We worked on a few ideas for an Ad Campaign for Wingstop. For the pitch we went ahead and created a paper towel manifesto that customers could read while enjoying their wings. We went through all the steps of silkscreening which was a lot of fun.

Executions: Brand book and manifesto design

While working as an in-house graphic designer at BCBG Max Azria Group, my main task was to create the brand delivery books for BCBG Max Azria, Herve Leger, and Max Azria. Every new delivery of clothing had been designed based on a the creative director's vision. With that vision as a guide, I would translate it into graphics and layout. The next step would be to coordinate with in-house stylists and buyers to obtain and create the necessary assets for the books. Once laid out they would be sent to staff worldwide to inform then about the upcoming deliveries.

We created a campaign to help sell Merrick's quality line dog food. We decided to have a little fun with it and created the 'Tail-Wag Competition' which we encourages customers to order the sample pack and observe the difference in tail wags. We created ideas for a mobile app that would track the 'wag speed', banners, print, and packaging.